free-to-air gec advertising rates
General Entertainment Channel GEC Surpasses Pay‑TV, 30% Ad ROI
General Entertainment Channel GEC Surpasses Pay-TV, 30% Ad ROI Free-to-air General Entertainment Channels now generate about a 30% higher advertising ROI than subscription-based pay-TV after the 2026 ad-cap removal. The lower CPM and broader family-friendly reach let advertisers stretch each dollar further, delivering stronger brand exposure and sales lift. General